PRIMARY CARE

Strengthening healthcare’s foundation and ensuring equitable access for all communities

The Opportunity

Primary care is the bedrock of our healthcare system, yet it remains critically underfunded— it receives just 5 to 7 cents of every healthcare dollar spent in the U.S., far below the levels seen in nations with better health outcomes. This underinvestment limits innovation, stymying opportunities to leverage technology to enhance care and widen access, particularly in underserved communities where primary care is essential to reducing health disparities.

As demand for innovative care models grows, primary care stands at a tipping point. The pandemic accelerated adoption of virtual care, but sustaining this momentum requires strategic investment and infrastructure. With the potential for technology to improve access, affordability, and equity, primary care is ripe for digital health innovation.

Our Role

RockHealth.org is committed to transforming primary care by cultivating, influencing, and amplifying innovation-driven economies. Through partnerships like the Advancing AI and Digital Health for Primary Care Initiative with the American Academy of Family Physicians, we elevate provider voices and identify opportunities for innovation.

We actively engage leaders across healthcare, technology, and investment sectors to ensure our Primary Care Initiative is informed by diverse perspectives and grounded in solving real-world challenges, fostering innovations that address systemic inequities and improve health outcomes.